Please read this policy carefully. By registering an account or using any part of ad777.life, you confirm that you have read and understood this Privacy Policy. If you have questions at any point, contact us via live chat or at support@ad777.life before proceeding.
1. Who We Are
AD 777 is an online betting and gaming platform operating at ad777.life. References to "AD 777", "we", "us", and "our" throughout this Privacy Policy refer to the operator of ad777.life. References to "you" and "your" refer to any individual who visits, registers on, or otherwise uses the platform.
AD 777 is the data controller for all personal data collected through the platform. This means we determine the purposes and means by which your personal data is processed. If you have any questions or concerns about how your data is handled, the primary point of contact is our support team, reachable at support@ad777.life or through the 24/7 live chat on the platform.
2. Personal Data We Collect
AD 777 collects personal data in several ways — information you provide directly when registering or using the platform, information collected automatically through your use of the platform, and information provided by third parties such as payment processors and identity verification services.
Information you provide directly:
- Full legal name and date of birth
- Pakistani mobile number (used for account access and Easypaisa/JazzCash transactions)
- Email address
- Account password (stored in hashed form — never in plain text)
- Payment method details (wallet identifiers for Easypaisa, JazzCash, NayaPay, SadaPay; IBAN for IBFT; card details for Visa/Mastercard)
- Identity documents submitted for verification (such as CNIC copy)
- Communications you send to our support team
Information collected automatically:
- IP address and approximate geographic location
- Device type, operating system, and browser version
- Pages visited, time spent on each page, and navigation paths within the platform
- Betting activity — markets viewed, bets placed, amounts staked, and outcomes
- Session duration and login timestamps
- Cookie and similar tracking data (see Section 6)
Information from third parties:
- Identity verification results from our KYC (Know Your Customer) verification partners
- Payment confirmation and transaction status from Easypaisa, JazzCash, NayaPay, SadaPay, and card processing networks
- Fraud and risk signals from our compliance monitoring systems
3. How We Use Your Personal Data
AD 777 uses the personal data we collect for the following purposes:
| Purpose |
Data Used |
| Account registration and management |
Name, date of birth, mobile number, email, password |
| Identity verification (KYC/AML compliance) |
Name, date of birth, CNIC, verification documents |
| Processing deposits and withdrawals |
Payment method details, transaction history |
| Settling bets and maintaining betting records |
Betting activity, account balance, transaction history |
| Fraud prevention and security monitoring |
IP address, device data, login activity, betting patterns |
| Customer support |
Account data, communication history, transaction records |
| Responsible gaming monitoring and intervention |
Betting activity, deposit history, session data |
| Platform improvement and analytics |
Anonymised usage data, navigation patterns |
| Promotional communications (with consent) |
Email address, mobile number, betting preferences |
| Legal and regulatory compliance |
All relevant data as required by applicable obligations |
AD 777 does not use your personal data for purposes beyond those described in this policy without first obtaining your explicit consent or where otherwise required by law.
4. Legal Basis for Processing
AD 777 processes your personal data on the following legal bases:
- Contractual necessity: Processing required to fulfil our agreement with you — including account management, payment processing, and bet settlement — is necessary for the performance of the contract between you and AD 777.
- Legal obligation: Identity verification, anti-money laundering checks, and record-keeping obligations are processed because they are legally required of us as a platform operating in this space.
- Legitimate interests: Fraud prevention, platform security, responsible gaming monitoring, and platform analytics are processed on the basis of our legitimate interest in operating a safe and fair platform.
- Consent: Marketing communications and certain personalisation features are processed only where you have given explicit consent, which you can withdraw at any time.
5. Data Sharing with Third Parties
AD 777 does not sell, rent, or trade your personal data with any third party for commercial or marketing purposes. We share data only in the following circumstances and only to the extent necessary for the purpose:
- Payment processors: Easypaisa, JazzCash, NayaPay, SadaPay, IBFT banking networks, and card processing networks receive the payment details necessary to process your deposits and withdrawals. These providers operate under their own privacy policies and data security obligations.
- Identity verification providers: Our KYC and AML compliance partners receive the identity documents and personal details necessary to verify your identity in compliance with our obligations.
- Fraud prevention services: Anonymised and aggregated signals may be shared with fraud detection partners to identify and prevent suspicious activity across the platform.
- Legal and regulatory authorities: AD 777 will disclose personal data to law enforcement, regulatory bodies, or other legal authorities when required to do so by applicable law, court order, or valid legal process.
- Technology and hosting providers: Platform infrastructure, database hosting, and technical services are provided by third-party technology partners who process data on our behalf under data processing agreements.
International transfers: Some of the third-party providers above may be located outside Pakistan. Where data is transferred internationally, AD 777 ensures that appropriate safeguards are in place in accordance with applicable data protection requirements.
6. Cookies and Tracking Technologies
AD 777 uses cookies and similar tracking technologies to make the platform work properly and to improve your experience. A cookie is a small file stored on your device when you visit a website. Cookies cannot access other files on your device and do not contain viruses or malware.
We use the following categories of cookies:
- Essential cookies: These are necessary for the platform to function. They manage your login session, remember your preferences during a session, and ensure that the betting interface operates correctly. You cannot opt out of essential cookies without disabling the platform's core functions.
- Analytics cookies: These help us understand how players navigate the platform — which pages are visited most, where users drop off, and how features are being used. This data is aggregated and anonymised and is used to improve platform performance.
- Security cookies: These help detect and prevent fraudulent activity, automated bot access, and other security threats.
- Preference cookies: These remember settings you have chosen — such as language preferences or responsible gaming limit configurations — so you do not have to re-enter them each visit.
You can control cookies through your browser settings. Note that disabling certain cookies may affect the functionality of the AD 777 platform. AD 777 does not use third-party advertising cookies or cross-site tracking cookies.
7. Data Retention
AD 777 retains your personal data for as long as is necessary for the purposes described in this policy, and in accordance with any legal obligations that require us to keep records for a specified period.
- Active accounts: Data is retained for the full duration of your account relationship with AD 777, plus any legally mandated post-closure retention period.
- Closed accounts: Following voluntary account closure, we retain transaction records, identity verification data, and betting history for a minimum of five years to comply with anti-money laundering regulations.
- Support communications: Customer support conversations are retained for three years following the last interaction.
- Analytics data: Aggregated, anonymised usage analytics may be retained indefinitely as they contain no personally identifiable information.
When data is no longer required and no legal obligation prevents its deletion, it is securely deleted or anonymised so that it can no longer be associated with you.
8. Data Security
AD 777 applies a range of technical and organisational security measures to protect your personal data against unauthorised access, loss, alteration, or disclosure. These measures include:
- TLS encryption for all data transmitted between your device and our servers
- Encrypted storage for all sensitive data including passwords (stored as hashes) and payment identifiers
- Access controls that restrict internal access to personal data to employees and contractors with a legitimate operational need
- Regular security assessments and penetration testing of platform infrastructure
- Monitoring systems that detect unusual access patterns or potential security incidents
- Secure deletion procedures for data that is no longer required
While AD 777 takes these measures seriously, no online platform can guarantee absolute security against all possible threats. Players are advised to use strong, unique passwords and to contact support immediately if they suspect their account has been compromised.
Security Incident Response
In the event of a data security incident that is likely to result in a risk to your rights or freedoms, AD 777 will notify affected players in accordance with applicable legal requirements. We will communicate what happened, what data was involved, what steps we are taking, and what you can do to protect yourself.
9. Your Rights Over Your Personal Data
As a player at AD 777, you have the following rights in relation to your personal data. To exercise any of these rights, contact us at support@ad777.life with your account details and a description of your request.
Right of Access
Request a copy of all personal data AD 777 holds about you. We will provide this within a reasonable timeframe at no cost.
Right to Rectification
If any personal data we hold about you is inaccurate or incomplete, you have the right to have it corrected or updated.
Right to Erasure
Request deletion of your personal data where it is no longer necessary for the purpose it was collected, subject to our legal record-keeping obligations.
Right to Restrict Processing
In certain circumstances, request that we restrict the processing of your data — for example, while an accuracy dispute is being resolved.
Right to Data Portability
Receive a copy of your personal data in a structured, commonly used format so that it can be transferred to another service if you choose.
Right to Object
Object to the processing of your personal data for direct marketing purposes at any time. You can also object to processing based on our legitimate interests.
10. Children's Privacy
AD 777 is strictly an adult platform. No person under the age of 18 is permitted to register an account or use any service on ad777.life. We do not knowingly collect personal data from individuals under 18.
During the registration process, players are required to confirm that they are at least 18 years of age. AD 777 conducts age verification as part of the KYC process and will close any account found to belong to a minor, returning any funds after verification of the minor's identity and the identity of a parent or guardian.
If you believe that a minor has registered an account on AD 777, please contact us immediately at support@ad777.life so that we can take appropriate action. AD 777 supports all efforts to prevent underage access to gambling services.
11. Third-Party Links and Services
The AD 777 platform may occasionally contain references to third-party services, particularly payment providers. When you interact with those services — for example, when you initiate an Easypaisa or JazzCash payment — you are interacting with a third-party platform that has its own privacy policy and data handling practices.
AD 777 is not responsible for the privacy practices of third-party payment providers or any other third parties. We encourage you to review the privacy policies of any third-party service you interact with through or alongside the AD 777 platform.
12. Marketing Communications
AD 777 may send you marketing communications about promotions, bonuses, new features, and relevant betting offers. We will only send these communications if you have given your consent at the time of registration or subsequently through your account settings.
You can opt out of marketing communications at any time by:
- Updating your communication preferences in your account settings
- Using the unsubscribe link in any marketing email
- Contacting support at support@ad777.life and requesting to be removed from marketing lists
Please note that opting out of marketing communications does not affect your receipt of transactional messages — such as deposit confirmations, withdrawal notifications, security alerts, and important account communications. These are necessary for the operation of your account and cannot be disabled.
13. Changes to This Privacy Policy
AD 777 may update this Privacy Policy from time to time to reflect changes in our data practices, legal obligations, or platform features. All updates will be published on this page with a revised effective date shown at the top of the document.
For material changes — those that significantly affect how your data is used or what rights you have — AD 777 will provide advance notice through in-platform messaging or email before the changes take effect. This gives you the opportunity to review the changes and, if you do not agree, to close your account before the updated policy applies to you.
Your continued use of AD 777 after any update to this Privacy Policy constitutes acceptance of the revised policy.
14. Contact Us and Complaints
If you have any questions, concerns, or requests related to this Privacy Policy or the way AD 777 handles your personal data, please contact us through the following channels:
- Live Chat: Available 24/7 through the chat widget on ad777.life — the fastest way to reach us
- Email: support@ad777.life — we aim to respond within 24 hours on all data-related requests
If you are not satisfied with our response to a privacy concern, you have the right to escalate the matter to the relevant data protection authority in your jurisdiction. AD 777 takes all privacy complaints seriously and will cooperate fully with any regulatory investigation.
Data requests: When submitting a data access, rectification, erasure, or portability request, please include your registered mobile number or email address so that we can verify your identity before processing the request. This step is necessary to protect your data from unauthorised requests.
